This is the magazine advertisement for Ben Howard's album 'Every Kingdom'. It features all the conventions of a typical album advertisement, at the top of the poster is the artists name in big bold white writing, this makes it really stand out to the audience. Underneath that is the title of his album which is also in a white font and next to that it says 'the debut album' so this tells us its his first album and is an up and coming artist. At the bottom of the poster is all the details for the album, this is so people know when its out and it tells them that they can pre order it now. The poster is very plain and simple yet it is effective. The basic font represents the artists image as is he is a cool and calm artist. The image is very simple but it focus's on image of the artist swimming alone in vast open waters. The use of the cool blue colours of the water also represents the artist and his style.
Ben Howard is signed to communication records which are an independent record label who sign a lot of independent folk artists. This advert would appear in smaller independent music magazines who focus on less know acts with a niche audience but it could also appear in NME as NME covers a lot of genres and niche audiences.
Ben Howard would have a niche audience as folk isnt a very mainstream genre but he would appeal to both genders but mainly to males aged 16 - 24. He appeals to a younger audience as he is only a young man himself and people can relate to him. The majority of his audience would probably be in social category E as they are most likely to b students.
This poster represents the artist and his image and his style. It is a plain simplistic design which represents his genre as he plays cool calm music, it also represents his style as he is a trendy young man who just wears casual clothing but it could also represent his attitude.
No comments:
Post a Comment