Thursday, 3 November 2011

Bat for lashes - whats a girl to do analysis



Natasha Khan, or Bat For Lashes, which is her stage name, is an English indie pop muscian. She sings and plays the piano, bass, guitar, harpsichord and the autoharp. Her debut album 'Fur and Gold' was released in 2006 and her second album 'Two Suns' was released in 2009. She is signed to; She Bear Records, Parlophone, Manimal Vinyl, Caroline and Astralwerks.

This music video from Bat for lashes is primarily an abstract video with perfromance, and it doesnt have a narrative. It is one long continuous shot with no editing, this is unconventional of a music video as music videos normally have a lot of different shots in different scenes and fast, or slow, paced editing to fit to the beat. This video focuses on the girl, the lead singer, riding her bike down the road. The road is all dark and the leader singer is wearing a bright blue jumper which really makes her stand out in the dark. After 40 seconds, 4 masked men on bikes appear from behind her on bmx's and performs tricks. The fact the men are wearing animal masks adds to the abstract form of the video, after 1 minute 13 the masked men dissapear again. After 1 minute 20, she stops on her bike, and we see her look of screen then the camera pans around to the side of the road and we see two characters dressed in long mysterious cloaks, the camera then pans back to the lead singer and she carrys on riding forwards, again adding the the absract form of the video. She then drives through a cloud of smoke from an over turned car and the masked men appear again, only this time there are more of them, they again perfrom their series of tricks, possibly representing the youth of today as they are on bmx's. They then dissapear again and the camera zooms out leaving the girl in the dark and the video ends.

This video is most popular in America, England and Australia, I know this as Youtube shows all the statistics for the video.The target group for the video is females aged between 13 and 24, and suprisngly males aged between 35 and 44. I thought this video would of been a lot more popular belong teenage males as it is the type of music I believe they would choose to listen to.

This video is similar to what I would like my musiv video to be like as I will feature a man riding his bike however my video will not be one long continous shot and will feature lots of different shots.

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