Danny MacAskill, also known as 'Danny MegaSkill', is a Scottish trials cyclist, from Dunvegan on the Isle of Skye. He works professionally as a street trials pro rider for Inspired Bicycles Ltd. In August 9th of 2011 Cut Media released a video named "Industrial Revolutions". The video, set to 'The Wolves' by Ben Howard, features MacAskill doing tricks in an abandoned Scottish iron works. It was created for Channel 4's documentary Concrete Circus
Although this video is a short film and not a music video, it features a song, which is in fact the song I will be using in my music video, and is similar to my video as it features a man riding a bike. In my video I would also like to use an area like the one in the video but think it would be really difficult to do so, but I really like the industrial mis-en-scene of the run down iron works and the overgrown shrubbery. Even though it isnt a music video, it is still performance based as the video is about him performing tricks on his trials bike.
The video starts with two still shots of the iron works and then a close up of one of the towers, we the see Danny ride his bikes up to the gates of the iron works, along with the music these shots look really calm and peaceful. The next few shots also look calm and peaceful as they are just long shots of Danny riding his bike through a nice location, however when the artist starts singing he starts to perform his big daring tricks on his trials bike. The editing then becomes a lot more fast paced and we see a lot of different shots ranging from extreme close ups of the bike wheels to long shots of him riding across the top of a broke down train, this is conventional of music videos. The majortiy of the shots are long shots and wide shots as the tricks he performs take up a lot of space so we can easily see him perform them with the use of long and wide shots.
Surprsingly, according to Youtube, this video is most popular with males aged between 25 and 55. However I thought the target audience would be teenage males and men in there twennties and possibly early thirties as trials biking is quite a cool, outgoing dangerous sport I thought it would appeal to them more.
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